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Updated: August 12, 2020<\/b><\/p>\nAbout Traverse<\/h2>\n
Traverse Data, Inc. (“Traverse,” “We,” “Us,” “Our”) \u00a0is a data-driven service provider that delivers secure data licensing, matching, distribution, activation, and monetization solutions to the digital ecosystem.<\/p>\n
Our aim is to help our publisher clients supplement their advertising revenue, while providing our business partners with the means to offer more accurate cross-device products to their customers. As a result, the market will see enhanced targeted display advertisements, send more relevant email offers, and craft accurate marketing attribution models.<\/p>\n
This privacy policy (\u201cPolicy\u201d) describes how we collect, use and share data solely in connection with our products and services (\u201cProducts\u201d), including the information we receive from our Data Partners and Clients. These include brand marketers, online and mobile advertising partners, email marketing companies, and online publishers engage relevant consumers across a variety of contexts. This Policy does not apply to information we collect and use on our corporate website, located at www.traversedata.com<\/a>. Please see our Website Privacy Policy<\/a> for information on our privacy practices as they relate to our company and website. Additionally, the collection of information by our Data Partners and Clients and their use and disclosure of such information is subject to their own individual privacy policies.<\/p>\n Traverse supports initiatives of greater transparency, privacy and control for users and adheres to comply with the following industry self-regulatory efforts.<\/p>\n Key Terms<\/a><\/b> Prior to learning about Traverse\u2019s privacy practices, it may be helpful to familiarize yourself with some of the key terminology we use when describing the technology and processes surrounding Traverse\u2019s data services. We\u2019ve prepared a helpful glossary for you here<\/a>. Any terms not defined in this policy will have the meaning provided in this glossary.<\/p>\n Traverse Products utilize pixel tags (aka; web beacons), cookies and similar technologies to synchronize information between our Clients and Data Partners in the digital ecosystem. This synchronization process allows Traverse clients to supplement website or mobile advertising revenue, enhance targeted display advertisements across websites, send more relevant email offers, engage in people-based marketing and perform marketing attribution analysis.<\/p>\n Traverse acts as a data matching and pass-through service provider on behalf of our Clients who purchase our products and services for their use. We do not have a direct relationship with consumers or other end users, as we work solely in coordination with publishers, data management companies, marketing technology platforms, advertisers and marketers. This Privacy Policy describes our collection and use of various types of information we utilize and license on behalf of these Clients and Data Partners to assist them in their disclosure obligations to their end users on the Client\u2019s or Data Partner\u2019s website or mobile application, as applicable.<\/p>\n We receive data hashed personal and other non-personal information from our Clients and Data Partners through various offline and online sources. We do not intentionally collect or receive information that is deemed by U.S. law to be personally identifiable that is not in a hashed format, such as name, postal address, phone number or email address.<\/p>\nTraverse\u2019s Commitments and Adherence<\/h2>\n
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Quick Reference<\/h2>\n
Traverse Products Overview<\/a><\/b>
Types of Information We Collect<\/a><\/b>
How We Use the Information We Collect<\/a><\/b>
Your Choices<\/a><\/b>
Access and Managing Personal Information<\/a><\/b>
Data Security<\/a><\/b>
Children<\/a><\/b>
Changes and Updates to This Privacy Policy<\/a><\/b>
Contacting Traverse<\/a><\/b><\/p>\nKey Terms<\/h2>\n
Traverse Products Overview<\/h2>\n
Types of Information We Collect<\/h2>\n